I've enjoyed the fruits of RSS for years, via a My Yahoo page that gives me running updates on business, accounting, sports and entertainment news throughout the day. It is a perfect complement to the general business press, containing news that those media overlook, or freshly updated content. I have most often used the feeds to garner links to articles I can use for student newsletters, or to inform MACPA staff of a relevant news update.
What is not to like?
Well, the only possible downside I can imagine really rests with the invidivual. You can make poor selections and get bombarded by irrelevant material. Or you can overindulge and, like other features of Web 2.0, spend your whole day following the feeds. You do need to be discriminating and also occasionally take time to delete feeds that have grown stale or do not publish frequently.
MACPA is already using RSS feeds for our blogs, podcasts and other publications. I can see where we could use feeds for legislative updates during the General Assembly session, or updates from Town Hall meetings. I can envision feeds complementing, perhaps one day replacing, our e-newsletters and e-nnouncements. Feeds are certainly a non-intrusive way to keep members informed, tailored to their own needs and interests.
I don't know that we need to improve our RSS-related content, other than expanding and further customizing it.
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